American Solar Direct joined with hundreds of other concerned Californians outside of the California Public Utilities Commission ("CPUC") office in Los Angeles to speak out against proposals by California's largest utilities to largely diminish the financial benefits of solar panels to consumers by imposing new fees and reducing credits for energy generated, and putting utility profits ahead of continued state support for clean energy.

At issue are individual proposals from PG and E, SCE and SDG and E to their regulatory agency, the CPUC, that threaten Californians' ability to access solar power affordably, California's position as a solar power and climate change leader, and tens of thousands of local solar jobs.

Under existing rules, homeowners who choose solar are not subject to any utility fees for interconnection, and are credited at current retail rates for excess production fed back into the grid. However, under the new proposals, homeowners would be faced with interconnection fees, monthly fees, and credit for excess solar power produced at rates far lower than retail.

While existing customers with solar panels will be permitted to continue under the existing structure that has historically encouraged strong rates of solar adoption, future solar customers will find solar less financially attractive if the proposals are adopted.

Current benefits will continue in each utility service area until caps on solar power production are met; in SDG and E, this date is projected to be as early as the beginning of 2016, with PG and E and SCE reaching their caps later in 2016 and 2017 respectively. As such, American Solar Direct, who employs approximately 400 people in California and continues to expand its local workforce, joined today's rally to continue to voice its opposition to the proposed restructuring.

Said Kevin Bauer, President of American Solar Direct, "Our employees believe deeply in the solar power movement, and wouldn't consider missing the opportunity to stand with solar friends and advocates to tell the CPUC that solar power is important to them, to our customers and to this state."

Also present at the rally were students and teachers from the Betty Plasencia Elementary School, a Grammy award-winning artist from the Hip Hop Caucus, city council members, environmental organizations, concerned citizens, and other members of the solar industry.

Said Bernadette Del Chiaro, Executive Director at solar industry association, CALSEIA, "Solar is important to all Californians. The rally today sends a strong message to the CPUC that we stand in solidarity behind affordable solar power for homeowners and the continuation of California's position as the nation's solar leader."

As of October, 2014, the solar power industry in California employs more than 54,000 people, according to a report by The Solar Foundation.