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Computer shipments sink under weight of strong dollar
by Staff Writers
San Francisco (AFP) Oct 8, 2015


Sony cuts PlayStation 4 price to match Xbox One
San Francisco (AFP) Oct 8, 2015 - Sony sliced $50 off the price of PlayStation 4 video game consoles Thursday, matching that of rival Xbox One ahead of the frantic holiday shopping season.

The PS4 drop to $350 in the United States and to 430 Canadian dollars in Canada starting Friday, according to Sony Computer Entertainment America (SCEA).

"Our goal at PlayStation has always been to offer the best place to play at a compelling value to gamers," SCEA chief executive Shawn Layden said.

While PS4 has led the market since its release two years ago, Microsoft recently began gaining ground with the release of Xbox One consoles with a reduced price of $350 because they come without Kinect motion-sensing accessories.

Layden touted the pending releases of eagerly anticipated games including "Call of Duty: Black Ops III" and "Star Wars Battlefront" along with PS4-only blockbuster "Uncharted 4: A Thief's End."

Game studios usually create versions of hot titles for both major consoles to cater to a broad audience of players.

As performance differences between the two major video game consoles have narrowed, competition has focused increasingly on getting exclusive titles or early access to coveted games, as well as on price.

Sony and Microsoft earlier this year introduced consoles with ramped-up storage space, playing into a trend of people downloading game software onto drives instead of buying disks.

PS4 consoles trounced Xbox One after the new generation consoles hit the market in late 2013.

Microsoft later lowered the price and increased the focus on game play, rather than features such as streaming films, and has begun narrowing the sales gap.

Sony has shipped a total of 25.45 million PS4 consoles worldwide, while Microsoft has shipped 13.88 million Xbox One consoles, according to industry tracker VGChartz Network.

Worldwide shipments of personal computers sank in the recently ended quarter with a strong US dollar weighing down sales, market tracker Gartner reported on Thursday.

A total of 73.7 million personal computers were shipped during the third quarter of this year, down 7.7 percent from the same period last year, according to Gartner figures.

The category includes desktop, laptop and notebook computers, but not devices in the booming mobile market.

The global PC market has been hit with price increases of around 10 percent throughout the year due to the sharp appreciation of the US dollar against local currencies, according to Gartner analyst Mikako Kitagawa.

"In the third quarter of 2015 this continued to be a major cause for weaker demand in those regions," Kitagawa said.

Regions where the strong dollar curtailed PC shipments included Europe, Japan, Africa, Latin America and the Middle East, according to Gartner.

PC shipments in the US and Asia/Pacific were "more stable," the analyst noted.

The launch of Microsoft's new Windows 10 operating system in the quarter appeared to have a minimal impact on PC shipments, according to Gartner.

Microsoft focused heavily on computers already in people's hands being upgraded to Windows 10. The US software titan was likely to make promoting new Windows-powered computers a priority in the all-important year-end holiday shopping season.

A recent Gartner survey indicated that about half of consumers who took part intend to buy a new PC in the coming year.

Kitagawa expected a "soft recovery" for PC sales to begin in the current quarter and a more stable year ahead.

Chinese computer maker Lenovo had a leading 20.3 percent share of the PC market in the third quarter, while US-based Hewlett-Packard is second with 18.5 percent, according to Gartner estimates.


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