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San Francisco (AFP) Feb 5, 2010 Microsoft said Friday that Bing will power Internet searches for Facebook's 400 million members in an arrangement that returns control of display advertising to the social-networking service. Bing had previously powered online searches on US Facebook pages. Microsoft will provide Facebook users full access to Bing features as part of an "expanded cooperation in search," according to Bing general manager Jon Tinter. "You will start to see the fruits of our expanded relationship show up in the Facebook experience over the weeks and months ahead," Tinter said in a blog post. The companies mutually agreed that Facebook will take over selling display advertising posted at the website because it "just made more sense" given the unique nature of the website, according to Tinter. Microsoft's control of display advertising served up at Facebook stretched back to shortly before the US software giant bought a 1.6-percent stake in Facebook in 2007 for 240 million dollars. That arrangement was inked in a contract that was up for renewal. Microsoft launched its new Bing search engine last year.
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US official warns China on punishing firmsWashington (AFP) Feb 4, 2010 A US official called Thursday on China not to punish companies over arms sales to Taiwan, and said it was too early to determine the extent of the rift between the two nations. David Shear, the State Department pointman on China, said the US government was consulting with companies which are being threatened with sanctions by Beijing for involvement in the 6.4 billion-dollar arms package to ... read more |
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