Jackson Associates has announced the publication of a new, free white paper "Maximizing Competitive Advantage in Electric Storage and PV Markets with Utility Customer Electricity Use Databases and Analysis," written by Dr. Jerry Jackson, an expert on new technology market analysis.

Dr. Jackson is president of Jackson Associates and formerly professor at Texas A and M University and Chief of the Applied Research Division at Georgia Tech Research Institute. He has conducted market analysis and provided market resources for DG, CHP, fuel cell, battery, thermal energy storage, wind, PV, and flywheel companies ranging from startups to fortune 100 companies.

The white paper provides information and guidance for electric storage and PV companies to support product development, demonstrations, marketing and sales in this increasingly completive market by taking advantage of available, detailed electric utility customer information.

Illustrations of customer-oriented data applications in each phase of product development and commercialization are provided in the paper using MAISY Utility Customer Energy Use and Hourly Loads Databases and software applications.

"We consider this white paper a "must-read" because new technology markets including energy storage, PV and storage/PV applications reflect something of a frenzied environment with many companies competing with different technologies, designs and application strategies to demonstrate advantages of their products," said Jackson.

"Past experience shows that winners in new technology markets emerge in large part because of their ability to align marketing, sales and customer value propositions with appropriate market segments and their ability to develop more effective and efficient sales processes.

"Market share is paramount in the survival of companies competing in these environments so strategies employed over the next several years will have a huge impact on determining industry survivors when the inevitable shake-out occurs."

The extent to which individual companies will gain market traction depends in large part on how effectively customer segment and individual customer information, including hourly and 15-minute electric loads, is used to inform every step of the new technology development and commercialization process ranging from product development to individual customer sales strategies.

The eleven-page white paper describes different roles that customer segment information and individual customer data play in developing the most successful and cost-effective product, marketing and sales strategies.

MAISY Utility Customer Databases and Customer Profiler Software Products provide detailed information on more than 7 million individual customers across the US including hourly and 15-minute electric loads.

MAISY Utility Customer Data have been applied to support DG, CHP, fuel cell, battery, thermal energy storage, wind, PV, and flywheel product development and commercialization for firms ranging from startups to fortune 100 companies.

The white paper is available here