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New Trusted Everywhere Duracell Commercial Focuses On Child Safety
Bethel CT (SPX) Jul 25, 2008 Imagine a sunny day in the park with your two children. You turn to see why one of them is crying and when you turn back, your other child is gone, nowhere to be seen. Launching in July as the newest ad in its highly recognized "Trusted Everywhere" campaign series, Duracell announces its partnership with BrickHouse Security and its Child Locator, an innovative child tracking device, with a scenario that every parent wants to avoid but can relate to + losing track of their child in a crowded public place. With the U.S. Department of Justice reporting that more than 2,000 children may be reported missing in a single day, Duracell's "Trusted Everywhere" spot addresses an important issue and introduces a Duracell- powered device from BrickHouse Security that can help keep wandering children from becoming lost children. The commercial opens with a parent and her son arriving at the park for an enjoyable afternoon at the playground. Moments later, the parent starts to panic as she realizes that she does not see her son and frantically scans the park for him. She quickly pours out the contents of her purse to find the BrickHouse Child Locator with Long Distance Alert. In a matter of seconds, she locates her child thanks to the Duracell- powered device, and the scene closes with a happy ending + parent reunited with her child. In keeping with previous campaign messages, this year's "Trusted Everywhere" spot underscores the importance of utilizing a reliable source of power for electronic devices + the BrickHouse Child Locator can be trusted to work because it comes out of the box powered by Duracell batteries. "Our new television spot drives home Duracell's commitment to child safety," said Rick June, Duracell vice president and general manager. "We are proud to provide the trusted power of Duracell batteries to the BrickHouse Child Locator with Long Distance Alert to help parents keep their children safe." Related Links National Center for Missing and Exploited Children (NCMEC) GPS Applications, Technology and Suppliers
San Diego State University Improves MEMS Accelerometer Tunability
San Diego CA (SPX) Jul 16, 2008Researchers at San Diego State University have developed a new concept for improving MEMS accelerometer tunability. This method can increase wide-band tunability with ranges much larger than current practice, a significant improvement from the previously accepted 5-10%. |
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