"The phones are not ringing for reservations," lamented Laura Lee, spokeswoman for Visit Florida in the beachside town, adding that the tourism industry is "very anxious about summer business."

The area's crystal clear waters and famously bright beaches are open and not yet impacted by oil, Lee told AFP, saying "right now we are just taking it day by day."

Some oil stains have been spotted in the sea about 10 miles (16 kilometers) from Pensacola, however, and the spill was expected to come ashore over the next two days, Florida Governor Charlie Crist said this week.

"The shifts, the winds and the currents are projecting weathered oil from the leading edge (which) could impact the Florida Panhandle as early as this week, possible in a day or two," he said Wednesday.

Having already contaminated the Louisiana coast, the United States' worst environmental catastrophe is now being driven toward Florida by winds blowing from the south and west.

That spells disaster for a state that is one of the world's top destination for tourists, with more than 80 million visitors a year.

At a time of high unemployment in other sectors, tourism generates more than a million jobs and in 2008 brought the state 65 billion dollars in revenues.

The US Coast Guard said Thursday it was investigating reports of oily substances and tar balls reaching the hit the state's idyllic Keys on its southern tip. Officials said the reports would require sampling and testing to determine if any pollution is related to the Gulf spill.

The Gulf spill also had confirmed reports by fishermen who observed oil sheen not far from Pensacola Beach and other beaches in northwestern Florida.

The hotel business, commercial and sport fishing and diving are mainstays of the economy, especially in the summer, and they would be seriously impacted if oil spreads into the region and onto its beaches.

"Waters are clean and beaches are clean as well, but in this incident everything changes, so we are watchful, we are monitoring the situation, and we will do everything to protect our beautiful state," said Crist.

Florida has already received 35 million dollars in compensation from BP, the British energy giant responsible for the leak, and is using it to promote visits to the state and get the word out that its beaches and waters are clean.

But if oil tars Florida beaches, the message will change, said Crist.

The public relations campaign will instead "discuss where it is and more importantly where it is not so the people understand that most of Florida is untouched by this at this hour," he said.

Michael Sole, head of Florida's environmental protection department, ruled out the use of dispersants to break up the spill before it reaches shore.

"The product that is heading our way is largely a weathered product, tar balls, tar mats, that type of material. Dispersants are largely ineffective on this heavily weathered oil," he said.

Oceanographers have warned that the use of dispersants in Florida could have devastating effects on the coral reefs that run parallel to the Florida Keys at the southern end of the state, another tourist attraction that is now at risk.

Every attempt BP has made to plug or contain the leak has failed since explosions ripped through its Deepwater Horizon rig April 20, unleashing what has become the largest oil spill in US history.

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