Trina Solar will be presenting its product and service portfolio at Intersolar Europe 2013 - including its latest development in PV modules, Honey M, which comes with the option of an integrated Trinasmart performance optimiser. In addition, the company will illustrate its focus on top-in-class service offerings and new direct sales models for installers.

Trina Solar is also developing its downstream activities, and will be stepping into project development in the future as it broadens its strategy in the current competitive environment.

The new Honey M module combines high-efficiency monocrystalline cells with Trina Solar's world-record-setting Honey technology for the first time. The TSM-DC05A is based on a 156mm cell platform, and its 60 black cells and black frame make it particularly visually attractive. A module with a black backsheet is also available.

This product line is therefore particularly suited for private residential and smaller commercial rooftop installations; the efficiency rating is over 16 per cent. The panels are also especially effective even in poor light conditions, and are capable of withstanding both snow loads of up to 900kg (5400Pa) per module and wind loads of up to 2,400Pa.

Trina Solar also offers the Honey M with the option of an integrated Trinasmart performance optimiser. Trinasmart enables the monitoring and control of arrays at module level and increases the system performance - with opacity effects and differing module performances within a string, for example - by up to 20 per cent.

Users have real-time access to all module data through their smartphone or laptop, enabling them to monitor and control the system - including the ability to switch off the entire array with a single click in case of emergency. Trinasmart works with all inverters, can be simply wired in, and also makes it possible to run longer-than-usual strings of modules.

Balance-of-system costs are reduced thanks to the exceptional efficiency of Honey M modules, and the system delivers a particularly high energy output. As with all its PV modules, Trina Solar's TSM-DC05A is covered by a 10-year workmanship warrantee and a 25-year performance guarantee.

Alongside its traditional sales channels through distributors and specialist dealers, Trina Solar is now offering installers the opportunity to order selected products directly from the company. Installers benefit from fast and straightforward access to the manufacturer and direct contact with both the sales and technical support teams, enabling them to order products to meet their specific current needs.

At Intersolar Europe 2013 installers and dealers have the opportunity to find out about Trina Solar's Partner Plus programme and Training Academy. Both were launched in the past year and enjoyed great success. Partner Plus offers registered installers numerous advantages and privileges, such as personalised technical support, first-hand product and installation advice, and active sales support.

Right from the day they register, all participants have access to a freephone hotline through which they can receive help with questions about products, technology, and services, and the Partner Plus programme itself. Participating installers receive points for the sale of Trina Solar products, as well as for participating in the online seminars and workshops run by the Trina Solar Training Academy. The points they collect can then be exchanged for rewards.

"Our customers value the local presence and availability of Trina Solar," said Ben Hill, Head of Europe at Trina Solar.

"We see ourselves as a partner to our customers, and support them with highly reliable, certified products and bespoke offers that help them to sell PV systems. We are delighted to be attending Intersolar Europe 2013, and look forward to presenting our new products, services, and sales models to installers, wholesalers, project developers, and everyone else with an interest in solar electricity."