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Twitter stung by stall in user growth
By Glenn CHAPMAN
San Francisco (AFP) April 27, 2016


Facebook profits surge as user base expands
San Francisco (AFP) April 27, 2016 - Facebook on Wednesday reported a powerful surge in profits as the user base of leading social network continued to climb.

Profit in the first quarter tripled from a year ago to $1.5 billion as revenue jumped to $5.4 billion from $3.5 billion in the same period a year earlier.

"We had a great start to the year," said Facebook co-founder and chief executive Mark Zuckerberg.

The key metric of monthly active users rose to 1.65 billion, up 15 percent from a year ago. And those using Facebook daily rose 16 percent to 1.09 billion, with strong gains in numbers of people using mobile devices.

The report shows Facebook is using its dominant position in social media to boost advertising revenues as it connects more people with new services such as live video.

Facebook also announced that its board of directors has approved a plan to create a non-voting class of stock intended to raise capital while leaving Zuckerberg in control of the company's vision and direction.

Shareholders will get to vote on the proposal at an annual stockholders meeting on June 20, according to Facebook.

The move aims to allow Zuckerberg to remain in charge even as he gives away the bulk of his holdings to charity as he announced last year with his wife.

"The board's proposal will allow Facebook to maintain and improve upon the structure that has served shareholders well, while also enabling Mark to pursue his important goals through the Chan Zuckerberg Initiative," a Facebook statement said.

Facebook shares were up more than nine percent to $119 in after-market trades that followed release of the earnings report.

- New revenue streams -

Revenue that the California-based social network took in from adversing alone soared 57 percent in the quarter.

"Facebook just keeps getting stronger and stronger every quarter. Its share of digital advertising is continuing to grow, and it is steadily adding new revenue streams," said eMarketer analyst Debra Aho Williamson.

"Two years after Facebook rolled out premium ads in the news feed, we see advertisers moving past the experimentation stage and beginning to craft advertising specifically for Facebook -- rather than simply repurposing TV spots."

The market tracker forecast that Facebook would capture $10.2 billion in display ad revenue in the United States this year to claim 31.2 percent of the money spent.

Mobile was expected to account for the bulk of Facebook's digital ad revenue in the US this year, with Instagram and video formats aimed at smartphones or tablets driving growth.

Facebook has been cautiously optimistic about the potential for money-making advertising on its popular services such as Instagram, Messenger and Live real-time video streaming.

"As we expected, Facebook is putting a lot of emphasis on Messenger this year, and the announcements at f8 earlier this month show that it is on a path toward monetizing that service," Williamson said, referring to the social network's annual developers conference.

"Instagram remains popular with advertisers, and the ad rollout appears to be going smoothly among Instagram users."

Facebook has moved beyond its role in social networking to ramp up its messaging platform, and has also moved into virtual reality with its Oculus headsets for which orders have begun.

Twitter shares slid Tuesday after a quarterly update worsened investor fears that the one-to-many messaging service can win enough users to be a lucrative, mainstream hit.

Twitter posted a loss for the first quarter of 2016 of $80 million, compared with a loss of $162 million in the same period a year ago.

Revenues meanwhile jumped 36 percent year-over-year to $595 million. Wall Street had expected even better revenue, and the Twitter financial forecast for the current quarter did not inspire visions of better days.

"With less than exciting results in the very first quarter following the new plan under CEO, Jack Dorsey, investors are likely to remain skeptical," Sterne Agee CRT said in a note to investors.

But in a key metric in the fast-evolving social media world, Twitter's trend was flat. The number of monthly active users was 310 million, up three percent from a year ago and only slightly higher than the 305 million in the previous quarter.

Twitter changed the way it measures active users, no longer counting those who follow via SMS text messaging. The number reported in the fourth quarter including that group was 320 million.

Twitter shares skidded more than 13 percent at $14.36 in after-hours trading, extending their slump over the past two years.

Since its much-anticipated public offering in November 2013 at $26, Twitter shares saw a jump to $60 the following month but have been sliding since then.

- Out to thrive live -

Twitter's growth woes have led to the return of co-founder Jack Dorsey as chief executive, and he has promised new services in a bid to boost growth and user engagement.

"As we outlined last quarter, we're focused on what Twitter does best -- live," Dorsey said in a statement.

"Twitter has always been the best place to see what's happening now. Whether it's breaking news, entertainment, sports, or everyday topics, only Twitter lets you connect with people anywhere in the world with live conversation."

Exclusive live events, collaborations, and attracting marketers are important ingredients for implementing Twitter's 'live' strategy, according to Sotirios Paroutis, an associate professor of strategic management at Warwick Business School.

Twitter's focus on being the go-to online venue for what is happening in any given moment included a recent deal with the US National Football League to stream Thursday night matches.

"On the usage front, Twitter desperately needs to get its momentum back," said eMarketer principal analyst Debra Williamson.

"Its deal with the NFL caught a lot of people by surprise," the analyst said.

"Streaming football games free to Twitter users is the kind of bold move that the company needs to make if it wants to restart usage growth."

Twitter-owned Periscope lets users broadcast live video free of charge, and plays into the San Francisco-based firm's strategy of being a popular place for online conversations about happenings as they take place.

- Slow progress -

Dorsey added that "we made a lot of progress on product innovation this quarter, particularly with live video and our refined timeline, and people love it... We remain focused on improving our service to make it fast, simple and easy to use."

Dorsey has introduced a new "Moments" feature highlighting breaking news stories, and has been allowing users to see an "algorithmic" timeline that is designed to be better adapted to each person sending a tweet.

Twitter marked its 10th birthday last month, having become a powerful communication tool but still struggling to win users and reach profitability.

While Twitter has become a must-have tool for journalists, activists and celebrities, it has struggled to show it can expand beyond its devoted base to become a mainstream hit.

Chief financial officer Anthony Noto said the quarter "saw a return to sequential growth in monthly active usage, driven by seasonality and marketing initiatives."

But Twitter noted in a letter to shareholders that revenue was "at the low end of our guidance range because brand marketers did not increase spend as quickly as expected in the first quarter."


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